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Smithers unifies paper and packaging division under single brand

Smithers, a provider of testing and compliance services and the parent company of legacy brands such as Smithers Pira for the paper and packaging industries, has unified under a single brand identity.

The overhaul includes a refreshed logo, new tagline and new website at smithers.com.

Smithers commemorates its nearly 100-year commitment to helping its clients bring products to market with the new tagline “Innovate with Confidence.”

“By uniting all our member companies under a single brand, we are working together to connect our clients with Smithers experts,” says Michael Hochschwender, CEO and president of Smithers in a release. “The power of our connected enterprise supports our clients throughout their product development process.”

In striving to streamline the client experience and strengthen its global brand presence, Smithers is bidding farewell to its legacy brands (Smithers Apex, Smithers Avanza, Smithers Pira, Smithers Quality Assessments, Smithers Rapra and Smithers Viscient). This shift to a single brand will make it easier for clients in any industry worldwide to discover the full breadth of services Smithers has to offer throughout the entire product development process.

Smithers has grown by investing in new technology in response to customer needs and has laboratories and operations in North America, Europe and Asia.

“We’re preserving the best of our history while fortifying our footprint as a global brand,” says Glenn Goldney, vice-president of sales and marketing for Smithers. “As we look toward the future, we are more committed than ever to delivering accurate data, on time, with high touch.”

Founded in 1925 and headquartered in Akron, Ohio, Smithers supports customers in the transportation, life science, packaging, materials, components, consumer and energy industries.